GROW YOUR AUDIENCE
Create your first client-getting lead magnet
Lead Magnet Factory: a free, 3-hour interactive workshop for motivated business owners. If you’re serious about attracting your ideal customers, this is for you!
Workshop on Demand coming soon!
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Lead Magnet Factory is a free workshop designed to help you create your own lead magnet, and give you the knowledge you need to start using it in your sales funnel.
Roll up your sleeves and get it done during this free, exclusive 3-hour, on-demand workshop.
Workshop on Demand
Recorded Event - Watch at your convenience!
No time for live events? That’s ok! This workshop is recorded in short modules so you can watch at your convenience! PLUS, get instant access to 55+ Ways to get Eyeballs on Offers!
ABOUT THE WORKSHOP
Lead Magnet Factory is a roll-up-your-sleeves interactive workshop.
In just 3 hours, you will create an irresistible offer that will motivate your audience to opt in and join your email list. We’ll also structure a landing page to convert visitors into subscribers, and plan an automated email series to nurture leads into customers!
Through this workshop you will:
- Have a better understanding of lead magnets, and how to use them
- Create a draft or script for a lead magnet that converts
- Outline key messages and structure for your landing page
- Write a series of effective follow-up emails
Small business owners often face challenges in marketing their businesses effectively and efficiently, especially when resources are limited.
Creating an effective lead magnet can provide endless leads for your sales funnel.
What is a lead magnet?
It’s a valuable item, often free, that helps you connect with your target audience in a way that’s relevant and useful to them.
Your lead magnet could be anything from a PDF guide on how to take Instagram-worthy selfies (yes, really) to a checklist for home-office ergonomics. Maybe even a video teaching a new hairstyle trend. The possibilities are endless!
What Makes an Effective Lead Magnet?
Solves a Problem
Lead magnets are most effective when they solve a problem or fulfill a need for your audience.
Highly Targeted
Your lead magnet should attract your target audience by making sure your content addresses them specifically.
Easy to Consume
Consider videos, quizzes, templates, workbooks and other useful, easy to use tools that provide quick value.
Relevant to your Business
A good lead magnet should give your prospect a taste of what it’s like to work with you.
Clear Call to Action
The best lead magnets have a clear call to action that encourages leads to become customers.
Meet Your Instructor
After more than two decades in corporate marketing, workshop leader Karen Estrin launched her agency LocalWerx. Through digital marketing services and Mastermind she helps clients build a strong online presence, attract their ideal customers and increase sales.
Join her for this free, 3-hour interactive workshop (on demand)!
Register today!
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